The Importance of Keywords within SEO and Zonos Speaker

This week in class, we had a guest speaker from Zonos, a company on tech ridge. He walked us through his process in writing for Zonos’ online consumers. I appreciated this emphasis on the fact that even if we study and have SEO in mind when writing, many factors affect an individual's search results beyond our control. To go along with this, I loved his encouragement to the class to continue one’s search beyond the first page of search results. A lot of the time, many excellent sources of information simply don’t fit a search engine’s preferred algorithm formula to make it to the first page. As an English student researching, this advice brought me much-needed hope and relief! 



Amongst other insightful things we did in class this week, we read an article by Moz.com about SEResearch. There were many fascinating points in this article, but one that stood out to me was when the

author talked about putting ourselves in place of individuals that would be consuming the text we’re

writing. The author used an ice cream shop as an example by discussing the questions we should ask

ourselves when searching up keywords; this included: the kinds of ice cream people consume, the health

habits of people consuming it, and when they’re doing these searches. This information would allow the

ice cream shop to adjust its services and product promotion to the market’s needs. 



The information I learned this week is quite valuable for me, even as individual marketing myself. As I

prepare to join the workforce and eventually attend law school, I must know what people on the other

end of my writing are searching for—this is the case with resumes. There are entire seminars dedicated

to using certain words within a resume to have a higher chance of getting hired or being considered.

LinkedIn is the perfect and most visible example of the selective and competitive activity SEO discusses.









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